FAQs
What types of properties do you work with?
Luxury hotels and resorts. We work with properties during pre-opening, repositioning, and ongoing operations.
What makes you different from a traditional hospitality marketing agency?
The founder has held the roles we now advise on. We operate with an operator's understanding of brand governance, owner relations, commercial targets, and pre-opening timelines. Most agencies do not.
What does an engagement typically involve?
It depends on the service. Brand and Marketing Leadership is a monthly retainer covering senior oversight of brand, digital, content, and campaign functions. Social Media is a standalone retainer for strategy and management. Visual Direction covers photography and visual quality governance across all channels. Every engagement is structured around clear scope and deliverables.
Do you direct or execute?
It depends on the service. For Brand and Marketing Leadership, we operate at the strategic layer, directing in-house teams and external agency partners while governing standards and output quality. For Visual Direction, we set and oversee the visual standard across all channels. For Social Media, we both direct and execute, managing the full function from strategy through to daily output.
Which markets do you cover?
We work across the GCC, Southeast Asia and North Africa. The founder has worked on properties in Saudi Arabia, Indonesia, Thailand, and Morocco, and at corporate level across global portfolios.