About

MaisonMarque is an operator-led brand and marketing agency. We work exclusively with luxury hotels and resorts across the GCC, Southeast Asia and North Africa.

Years in luxury hospitality marketing

72+

Hotels and resorts governed at corporate brand level

30+

Shoot productions directed

10+

Social media accounts managed

Alae Khaldi

Alae Khaldi has operated inside the structures that most agencies only observe from the outside. From governing brand standards across nine brands and more than 70 hotels at Banyan Tree's headquarters, to leading marketing and communications for a St. Regis and Luxury Collection cluster where the full retail revenue, marketing and communications function sat under one scope, to directing brand, digital, and content for two simultaneous Rosewood pre-openings in Saudi Arabia.

Along the way, more than 30 shoot productions directed, pre-opening communications frameworks built from the ground up, and measurable commercial results delivered at property level.

MaisonMarque is built on that record. Every engagement is led directly by the founder.

Alae Khaldi has operated inside the structures that most agencies only observe from the outside. From governing brand standards across nine brands and more than 70 hotels at Banyan Tree Group headquarters, to leading marketing and communications for a St. Regis and Luxury Collection cluster where the full commercial and brand function sat under one scope, to directing brand, digital, and content for two simultaneous Rosewood pre-openings in Saudi Arabia.

Along the way, more than 30 shoot productions directed, pre-opening communications frameworks built from the ground up, and measurable commercial results delivered at the property level.

MaisonMarque is built on that record. Every engagement is led directly by the founder.

Alae Khaldi has operated inside the structures that most agencies only observe from the outside. From governing brand standards across nine brands and more than 70 hotels at Banyan Tree Group headquarters, to leading marketing and communications for a St. Regis and Luxury Collection cluster where the full commercial and brand function sat under one scope, to directing brand, digital, and content for two simultaneous Rosewood pre-openings in Saudi Arabia.

Along the way, more than 30 shoot productions directed, pre-opening communications frameworks built from the ground up, and measurable commercial results delivered at the property level.

MaisonMarque is built on that record. Every engagement is led directly by the founder.

TRACK RECORD

Cluster Director of Communications, Pre-Opening

Rosewood AMAALA and Rosewood Red Sea, Saudi Arabia

Brand, communications, digital, and content leadership for two simultaneous ultra-luxury pre-openings. Responsible for global positioning, brand systems, content production, PR and partnerships, digital channels, and CRM foundation. Aligning owner, corporate, and market stakeholders across brand, development, design, and commercial tracks.

Complex Director of Marketing and Communications

The St. Regis and The Luxury Collection Bali, Indonesia

Marketing and communications leadership for a two-property luxury cluster. Grew direct channel share to 44%. Retail revenue contribution reached 53% of total room revenue. Managed agency ecosystem, brand governance, visual direction, and a team of 10 contributors. Multiple Conde Nast Traveler and Travel+Leisure award cycles during tenure.

Brand Communications Manager - Global

Banyan Tree Corporate Office, Phuket, Thailand

Corporate brand communications for a nine-brand portfolio across more than 70 hotels globally. Led the launch of five new hotel brands. Built pre-opening communications frameworks, websites, SEM infrastructure, brand collateral, campaign toolkits, and budgets at global scale.

AWARDS

Condé Nast Traveler Readers' Choice Awards

2023, 2024, 2025

Travel+Leisure World's Best Awards

2024, 2025

Travel+Leisure Top 500

2025

TIME World's Greatest Place

2022